ai support

AI Employee

June 28, 2025β€’4 min read

🧠 Working With Your AI Employee: A Complete Guide for New Users

Your AI employee isn't just a cool tech feature. It's your 24/7 digital team member, designed to handle the repetitive communication tasks that slow you down. Whether you're running a busy clinic, managing a service-based business, or scaling your online brand, this smart assistant works quietly in the background β€” engaging leads, booking appointments, and following up like clockwork.

In this guide, we'll explore exactly how your AI employee works, what it can and can't do, and how to train it to become your business's most consistent performer.


βœ… What Is an AI Employee?

At its core, your AI employee is a smart virtual assistant β€” built and trained within your GoHighLevel system β€” to perform key client-facing tasks. It's not a general chatbot. It's a purpose-built, brand-aligned agent.

Here’s where it lives:

  • πŸ’¬ Website chat

  • πŸ“± SMS & WhatsApp

  • πŸ“˜ Facebook Messenger

  • πŸ“₯ Instagram DMs

Here’s what it does:

It uses a training library and workflows designed for your business to:

  • Book appointments

  • Qualify leads

  • Answer FAQs

  • Send confirmations or reminders

  • Tag and track conversations inside your CRM

⚑️ Related: What is GoHighLevel and How We Use It for Automation


βš™οΈ What Your AI Employee Can Do

Here’s what your AI assistant is fully equipped to handle:

  • βœ… Instantly reply to new messages across all channels

  • βœ… Qualify leads with smart, pre-scripted questions

  • βœ… Book appointments into your GoHighLevel calendar

  • βœ… Follow up on missed or cold leads automatically

  • βœ… Route complex or emotional queries to your real team

  • βœ… Engage leads from ads, forms, or landing pages in real-time

πŸ’‘ We custom-train your AI employee using your own tone, offers, and service structure. It's 100% brand-aligned.

πŸ“Œ Explore: How AI Can Help You Generate More Appointments


❌ What Your AI Employee Can’t Do (Yet)

It’s important to know the limits. While the AI employee is powerful, it has boundaries:

  • ❌ It doesn’t have broad general knowledge (like ChatGPT)

  • ❌ It will not invent answers if it’s unsure

  • ❌ It cannot provide legal, medical, or clinical advice

  • ❌ It won’t replace human expertise β€” it supports it

  • ❌ It doesn’t read new PDFs, docs, or voice notes

🧠 Think of it as your most reliable junior team member with a flawless memory.


πŸ” How to Train or Update Your AI Employee

Training your AI is simple and collaborative. You’re not stuck with one version:

  1. Submit updates via your MAQUE Client Portal

  2. We review, test, and re-train your AI

  3. You approve (if needed)

  4. It goes live within 24–48 hours

We recommend updates:

  • Every time your prices or services change

  • Before launching a new promo or campaign

  • Once per quarter as a routine check

πŸ“Œ Download: AI Update Request Template (PDF)


πŸ“Š Real-World Examples

πŸ“ž Website Lead Flow

  • Visitor lands on your site

  • AI greets them and asks qualifying questions

  • Suggests and books consultation

  • Adds tag + triggers confirmation & nurture

πŸ“± Missed Call Recovery

  • AI sends automated SMS follow-up in under 60 seconds

  • Asks if they'd like to rebook or get help

  • Books them in or passes to team

  • Logs it in your CRM

πŸ’¬ Instagram DM: "How much is Botox?"

  • AI provides pre-approved pricing

  • Offers to book consultation

  • Adds contact to nurture + tags as "Botox lead"

✨ See More Use Cases: How Clinics Use AI Daily


πŸ“‹ Working With MAQUE or Flottion

When you work with us, you get more than just the tech:

  • βœ‰οΈ Submit updates anytime via the Portal

  • πŸ“Š Monthly AI reviews (on selected plans)

  • πŸ“‚ All transcripts stored inside your GHL account

  • πŸ’‘ Expert configuration by our team β€” no DIY needed

We’re here to support and scale your automation with you.

πŸ’‘ Meet MAQUE: The AI-Powered Clinic OS


🧠 Best Practices for Success

Here’s how to make your AI employee even more effective:

  • πŸ—“οΈ Keep your calendar availability up to date

  • πŸ”” Let us know when services or offers change

  • πŸ“Š Review conversations monthly or request summaries

  • πŸ“š Treat the AI like a real team member β€” it needs feedback!

β˜‘οΈ Bonus Tip: Set internal reminders to review AI performance monthly.


❓ Support & Help

Need a tweak or update? Here’s what to do:

We’re just a message away if you need help.


✨ Summary

  • Your AI employee handles communication, bookings, and lead qualification automatically.

  • It works across SMS, chat, Facebook, and Instagram DMs.

  • You control the content. We train it with your tone, brand, and services.

  • It’s easy to update, and our team helps keep it evolving.

Back to Blog